Aljoscha Höhborn • Design and Motion
Aljoscha Höhborn • Design and Motion

In collaboration with Parat.cc, I worked on the motion design for the new branding identity of the ARD International Music Competition.
For now 74 years, the competition has showcased the world’s most promising classical musicians.

My role was to bring the new visual identity to life through motion – translating its elegant yet contemporary design language into dynamic visuals. The animations were developed for digital, social, and stage formats, creating a cohesive and expressive motion system that reflects the rhythm and emotion of the music itself.

 

Creative Direction: Parat.CC
Motion Design / Edit: Aljoscha Höhborn
Type Design: Nolan Paparelli Type Weltkern

In collaboration with Parat.cc, I worked on the motion design for the new branding identity of the ARD International Music Competition.
For now 74 years, the competition has showcased the world’s most promising classical musicians.

My role was to bring the new visual identity to life through motion – translating its elegant yet contemporary design language into dynamic visuals. The animations were developed for digital, social, and stage formats, creating a cohesive and expressive motion system that reflects the rhythm and emotion of the music itself.

 

Creative Direction: Parat.CC
Motion Design / Edit: Aljoscha Höhborn
Type Design: Nolan Paparelli Type Weltkern