Animation for Mercedes-Benz to celebrate the 20th anniversary of PRE-SAFE®.
The fast-paced edit and animation aim to live on the edge of readability, to highlight the safety system that reacts in split seconds
to prepare for an impending accident.
Made in close collaboration with Lukas Kölling who took care of all things CGI, while I was in charge of design and motion.
2D Motion Design: Aljoscha Höhborn
3D Motion Design: Lukas Kölling
Creative Agency: antoni garage GmbH & Co. KG
Executive Creative Director: Malte Bülskämper
Producer: Linda Baden
Copywriter: Pam Boschma, Simon Weyer, Gaia Bonetti
Art Direction: Jonas Weber
Account: Roy Schröder
Sound Design: Studio Funk
Animation for Mercedes-Benz to celebrate the 20th anniversary of PRE-SAFE®.
The fast-paced edit and animation aim to live on the edge of readability, to highlight the safety system that reacts in split seconds to prepare for an impending accident.
Made in close collaboration with Lukas Kölling who took care of all things CGI, while I was in charge of design and motion.
2D Motion Design: Aljoscha Höhborn
3D Motion Design: Lukas Kölling
Creative Agency: antoni garage GmbH & Co. KG
Executive Creative Director: Malte Bülskämper
Producer: Linda Baden
Copywriter: Pam Boschma, Simon Weyer,
Gaia Bonetti
Art Direction: Jonas Weber
Account: Roy Schröder
Sound Design: Studio Funk